Since 2015, 1 billion people have gained access to the internet through a mobile phone. This growth has spurred a shift in user behavior as website traffic from mobile devices has grown from 31.2% in 2015 to 54.8% in 2021.

A mobile-first consumer base drives the growing market demand. For example, global digital banking users is expected to exceed 3.6B by 2024, up from 2.4B in 2021, and revenue from sharing economy is expected to reach $335B by 2025.

At Oofty we are working closely with all actors in the chain to ensure development of new use cases through Mobile identity with a Phone number-first approach. This includes data acquisition and monetization, new product development, platform deployment and many other initiatives to unlock the power of Mobile Identity.